Hans and franz blackrock movie#

You have to be really thoughtful about what message you are trying to deliver in that environment. What is the challenge of using humor to talk with consumers about serious topics such as buying insurance policies? When you do that over time, people start to look for that story, they want to see the next installment of that story, and that’s a key part of what helps up to break through in that very crowded environment. As a brand, we have spent a lot of time on these campaigns telling what I call 360-degree storytelling campaigns over time, which definitely aids in that brand recall in that space, whether it’s the NBA or NFL. We tell an engaging and entertaining story to break through. We know that there are really passionate fans who are consumers and potential consumers, and we work to connect with them around that passion-point. What we really work hard at is storytelling in that environment. It is no secret that insurance is not necessarily endemic to sports. How do you deal with the challenge of getting your brand and message to stand out in a crowded insurance category and also amidst ads during sports programming? 14 on TNT, to be held in Barclay’s Center in Brooklyn, N.Y.). 18), presents ESPN’s in-season weekly basketball College Game Day Covered By State Farm and is title sponsorship of the NBA’s All-Star Saturday Night (this season scheduled for Feb. 15 on NBC), is title sponsor for the college basketball Champions Classic (Kansas vs. And in a tie-in with Saturday Night Live, Hans (Dana Carvey), Franz (Kevin Nealon) and Super Fans (Robert Smigel and George Wendt) are as real as the messages they convey.Īlthough State Farm has a portfolio of messaging platforms, the Bloomington, Ill.-based insurance firm is a major player in sports and entertainment.Īmong its alliances, State Farm has a deal with Lorne Michaels and Broadway Video Entertainment to support the 40th anniversary of Saturday Night Live (including a three-hour show scheduled for Feb.

Hans and franz blackrock movie#

PlayĮr… After doing a discount double-check, maybe it’s not such a bad thing that the movie didn’t get made after all.In the world of State Farm marketing, Jake wears khakis when he’s talking to customers at 3 a.m., NFL quarterback Aaron Rodgers embodies Discount Double Check as much as he does the green-and-gold of the Green Bay Packers and Los Angeles Clippers star Chris Paul both leads the NBA and insurance agents in assists and embodies his faux brother Cliff. According to Smigel, some of the sight gags in an Aaron Rodgers State Farm commercial (for example, Hans and Franz waterskiing behind a superhuman Rodgers, swimming in for Arnold) were borrowed from the abandoned screenplay.

It’s a shame we never got to see the movie’s steroid-fueled jokes - but in a way, we did.

When it tanked, Nealon says, Ah-nuld “opted not to do this one.” That film was Schwarzenegger’s first attempt to parody his overly serious film persona, and it was expected to be huge at the box office (as evidenced by the boatloads of Last Action Hero toys available on the cheap on eBay ). The pieces were in place for the SNL sketch characters to pummel their way to the big screen until disaster happened - in the form of 1993’s The Last Action Hero. Schwarzenegger was set to play himself and, in his own Madea moment, Hans and Franz’s outrageously muscled grandmother. One song would have been a parody of West Side Story’s “Cool,” with Schwarzenegger’s pectoral muscles flexing to the beat.

The two weightlifters would live in the fictional Little Austria section of New York City with lush, Sound of Music-style rolling hills somehow nestled between subway stops, revealed Smigel on a taped Con an segment in 2015. The movie, at different times titled Hans and Franz: The Girlyman Dilemma and Hans and Franz Go to Hollywood, also would have been a musical. I ’ d see these streaks of chicken grease all over my screen.” I remember he would always be eating greasy chicken and he liked to touch the screen of the computer. “It was my laptop - Smigel would want to be the writer, and I would throw ideas around with him. But with Conan pulling double-duty on The Simpsons and Carvey on another project, the heavy lifting was left to “me and Smigel a lot of the time,” Nealon says. With the comedy-writing heavyweights behind the proposed movie, no wonder - Nealon developed the screenplay with the aid of Dana Carvey, Robert Smigel and Conan O’Brien. Schwarzenegger was such a big fan, in fact, that he wanted to co-produce a Hans and Franz movie, Nealon recently told Entertainment Weekly.